SaaS & Subscription Metrics Calculators
Track customer churn, lifetime value, customer acquisition costs, and recurring revenue milestones.
Available Calculators
CAC and LTV Calculator
Calculate CAC, customer lifetime value, LTV to CAC ratio and payback months from your own numbers. No signup.
SaaS Churn Rate Calculator
Calculate customer and revenue churn, convert monthly churn to an annual rate and see your expected customer lifetime.
MRR and ARR Calculator
Turn new, expansion, contraction and churned MRR into ending MRR, ARR, growth rate and your SaaS quick ratio.
Topic Guides & Frameworks
SaaS Churn Rate: Exact Formulas, Cohort Analysis & Retention Fixes
Master customer and revenue churn calculations for subscription software. Step-by-step formulas, annual compounding, and benchmarks.
LTV to CAC Ratio Explained: Industry Benchmarks & Calculation Pitfalls
Calculate your LTV to CAC ratio accurately. Discover why 3:1 is the gold standard benchmark, how gross margin impacts LTV, and payback timing.
MRR vs ARR in SaaS: Proper Definitions, Annual Multipliers & Pitfalls
Understand Monthly Recurring Revenue vs Annual Recurring Revenue. Learn what counts, what to exclude, and how to handle one-off setup fees.
Claude Startups Program: Eligibility, API Credits, and Application Guide
Complete guide to the Claude Startups Program: eligibility criteria, $1,000 API credits, Claude Team seats, Startup Stack perks, and approval tips.